CWM – Nido Qubein

Conversations with the Masters



Nido Qubein

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“Some Teleseminars over-promise and under-deliver.
By titling your Teleseminars “Conversations with the Masters”
you make a huge promise. Once again, you served a nice
fat pitch over home plate and your guest hit a home run!

While I suspect that even a chimpanzee could get a fabulous
interview out of Nido Qubein – he is just THAT good
-I must say that it was pure delight to hear you interview
and interact with him. The questions you asked of
Nido were the same questions I am sure
that all participants on the call were wanting answered.
Job well done!

It takes a master to interview a master.”

Registered Corporate Coach™

* Do you speak frequently to large groups, employees or co-workers? Do you consider yourself a transformational leader?

* Are you maximizing your impact when you communicate?

* Would you like to create a powerhouse brand that lasts?

* Would you like to learn the secrets of becoming a masterful communicator?

* Do you know what it takes to position yourself for success?

Note from Life Coach Mary:

Over 10 years ago, Dr. Nido Qubein and I were both affiliated with TPN, a personal development TV network. Dr. Qubein was one of the noteable faculty members who spoke about communication, leadership and success. I’ll never forget the special training he gave to the top leaders in the company. It was all about Becoming a Successful Speaker and Presenter. To this day, Nido’s words echo in my ears. He is truly a speaker’s speaker. He can command any audience. His story is remarkable, reminding us what is possible.

During This Interview We’ll Explore:

* Key strategies for sharpening your communication skills

* Secrets of a world renowned speaker.

* How to Position Yourself For Success.

* Building a Powerhouse Brand that Lasts.

* The Wise Ways of Transformational Leaders.

* What it means to go from Success to Significance.

* What it takes to go from being a refugee with no English, no income, and no connections TO becoming successful, wealthy, and widely acclaimed for many achievements (Ellis Island Medal of Honor, Doctorate of Laws, International Speakers Hall of Fame).

About Nido Qubein:

Dr. Nido Qubein  (Needo Coo-bane) came to the United States as a teenager with little knowledge of English, no contacts and only $50 in his pocket. His life has been an amazing success story.

As an educator, he is president of High Point University, an undergraduate and graduate institution with 3,200 students from over 50 countries.  He has authored two-dozen books and audio programs distributed worldwide and he is a columnist for several magazines.  His foundation provides scholarships to 48 deserving young people each year.  To-date the Qubein Foundation has granted more than 600 scholarships, worth over four million dollars.

As a business leader, he is chairman of Great Harvest Bread Company with 220 stores in 41 states and serves on the boards of several national organizations including BB&T, a Fortune 500 company with 125 billion-dollars in assets, and the La-Z-Boy Corporation, one of the largest and most recognized furniture brands worldwide.

As a professional speaker, Dr. Qubein has received many distinctions.  Toastmasters International named him Top Business and Commerce Speaker and awarded him the Golden Gavel Medal.  He is the youngest person ever inducted in the International Hall of Fame and is the founder of the prestigious National Speakers Foundation in Phoenix, Arizona.  He is in great demand to speak to business and professional groups around the world each year.

He has been the recipient of many honors including the Ellis Island Medal of Honor, the Horatio Alger Award for Distinguished Americans, the Order of the Long Leaf Pine (North Carolina’s highest civic award), Sales and Marketing International’s Ambassador of Free Enterprise, Citizen of the Year and Philanthropist of the Year in his home city of High Point, North Carolina, induction into the Global Society for Outstanding Business Leadership, and dozens more.

How To Be An Effective Communicator

by Nido Qubein

 A young man whom I had known since he was in high school stopped by to see me and proudly display his new MBA.

“I know a master’s degree alone doesn’t guarantee success,” he said. “What do you think is the most important quality for someone who wants to become a business leader?”

I answered without hesitation: The ability to communicate.

Individuals who communicate effectively with people at all levels, of both genders, and from a variety of cultures and backgrounds are today’s pacesetters.

In the old-style hierarchical, authoritarian setting, communication is relatively simple. The top person tells the underlings to jump, and the underlings need only ask, “How high?”

In a modern organization, communication requires more finesse. The leader is not a transmitter of commands but a creator of motivational environments.

The workers are not robots responding to switches and levers, but thinking individuals pouring their ingenuity into the corporate purpose.

The corporate ideal is not mechanical stability, but dynamic, innovative, continuous change.

The leader who can’t communicate can’t create the conditions that motivate. The genius who can’t communicate is intellectually impotent. The organization that can’t communicate can’t change, and the corporation that can’t change is dead.

The good news is that anyone can become an effective communicator. The door to effective communication will open to anyone who uses these five keys:

1) Desire.

Human infants have an inborn desire to communicate, and that desire enables them to pick up words quickly and to enlarge their vocabularies continuously.

That same kind of desire can enable you to enlarge your stock of words and improve your skill in employing them. Demosthenes, the Greek orator, had a desire to achieve eloquence after he was hissed and booed off the platform in Athens.

He cultivated the art of speech writing, then went to the shores of the Aegean Sea, where he strengthened his voice by shouting into the wind for hours at a time.

To improve his diction, he practiced speaking with pebbles in his mouth. To overcome his fear, he practiced with a sword hanging over his head. To clarify his presentation, he studied the techniques of the masters.

Today, more than 2,000 years later, the name Demosthenes is synonymous with oratorical eloquence.

2) Understanding the Process.

Reduced to basics, communication consists of sending and receiving messages.

Language is the primary conveyer of thoughts and ideas. It turns abstract concepts into words that symbolize those thoughts. Those words take the form of spoken sounds or written symbols.

If the mind can immediately translate the sounds and symbols into mental pictures, communication becomes much more vivid and much more meaningful. If I say “I want a desk for my office,” my listener has only a vague and general idea of what I want. If I say “I want a brown walnut desk,” the listener has a more vivid mental picture.

The more skillful you become at conveying images, the more effective your communication will be.

(3) Master the basic skills.

Some people think the first requisite for good communication is an exhaustive vocabulary. Some people think it’s impossible to communicate well without first absorbing a heavy dose of grammar, then memorizing a dictionary of English usage.

Words are important. Good grammar is important. And yes, it helps to know which words and expressions are considered standard and which are considered substandard among educated people.

But slavish allegiance to the rules of grammar can actually impede communication. People will sometimes go to great lengths to avoid usage that somebody has pronounced “ungrammatical” or “substandard.” In the process, they forget the most important rule of communication: Make it clear and understandable.

The vocabulary you use in every-day speech has probably served you well. You use the words that you understand. Chances are, they’re the words your friends, colleagues and employees understand.

If you try to use words beyond the vocabularies of the people you’re trying to communicate with, you’re not communicating; you’re showing off.

Read the Gettysburgh Address, the Sermon on the Mount or Robert Frost’s poetry. The communications that endure are written in plain, simple language.

(4) Practice

I remember a story that gave me inspiration. A young musician had listened with awe as a piano virtuoso poured all his love and all his skill into a complex selection of great compositions.

“It must be great to have all the practicing behind you and be able to sit down and play like that,” he said.

“Oh,” said the master musician, “I still practice eight hours every day.”

“But why?” asked the astounded young man. “You’re already so good!”

I want to become superb,” replied the older man.

I teach communication skills to thousands of people each year, through seminars, audio tapes, videotapes and books. Most of the people I reach are content to become good. Few are willing to invest the extra effort to become superb.

To become superb, you have to practice. It isn’t enough to know what it takes to connect with people, to influence their behavior, to create a motivational environment for them, to help them to identify with your message. The techniques of communication have to become part of your daily activity, so that they are as natural to you as swimming is to a duck. The more you practice these techniques, the easier you’ll find it to connect with people, whether you’re dealing with individuals one-on-one or with a group of thousands.

(5) Patience

Nobody becomes a polished, professional communicator on the first try. It takes patience. A few years ago, William White, a journalism and English instructor, edited a book of early writings by Ernest Hemingway. The young Hemingway was a reporter for a Toronto newspaper, and this book was a collection of his articles written between 1920 and 1924.

The writing was good, but it was not superb. It gave a faint foregleam of the masterful storyteller who would emerge in The Old Man and the Sea, but it wasn’t the Hemingway of literary legend.

What was lacking?

Experience. The genius was there all along, but it needed to incubate. The sands of time can abrade or polish. It depends on whether you use your time purposely or let it pass haphazardly.

Acquiring skill as a communicator requires constant, careful, loving attention to the craft.

The cub reporter didn’t transform himself into a successful novelist through one blinding flash of literary insight. Like most people, he progressed from the “good” to the “superb” through hundreds of tiny improvements from day to day.

You can use the five keys to effective communication in many settings, under a variety of circumstances. You can be a virtuoso at inspiring your work force, at negotiating business deals, at marketing your products and at building a positive corporate image. All these are important communication skills. But always remember: Whatever communication task you undertake, your objective is to connect with people.