IX.  Fulfilling Leadership, Business and Sales

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber, 1995.   Are you considering starting a business or wanting to improve the one you've got?  This is an amazing resource that doesn't take an MBA to understand.  Solid advice and plans to put you into action.  A must for EVERY small business owner and owner-to-be.

The One Minute Sales Person,  Spencer Johnson, MD, 1984.   An invaluable tool for making selling simple and effective.  You can profit immeasurably by helping others get what they want.  An easy read with a powerful message.

The Sales Bible,  Jeffrey Gitomer, 1994.   This single volume contains the information you need to convert...leads into appointments, presentations into sales, and sales into customers for life.  This engaging and easy to read book is a supreme tool for any sales professional.  It'll impact your results and your income!

The Greatest Salesman in the World,  Og Mandino, 1983 (reprint).  A timeless, classic story with a profound message that will touch your soul. Over 5,000,000 copies sold worldwide.  Wisdom is ageless.

Leadership and Self Deception: Getting Out of the Box, Arbinger Institute, 2002  Leadership and Self-Deception is the first book to identify a single, underlying cause of every form of leadership failure. Through the story of Tom-a "shluck" in his manager's words-readers discover that identifying and treating individual leadership problems as if they were separate and distinct is not enough to transform people into successful leaders. The authors suggest that the key to leadership lies not in what we do, but in how we "are."

The One Minute Millionaire,  Mark Victor Hansen, Robert G. Allen, 2002.  The One Minute Millionaire is a revolutionary approach to building wealth and a powerful program for self-discovery as well. Here are two books in one, fiction and nonfiction, designed to address two kinds of learning so that you can fully integrate these life-changing lessons.

Selling the Way Your Customer Buys: Understand Your Prospects' Unspoken Needs & Close Every Sale,  Marvin Sadovsky, 1996.   Are you looking for that secret ingredient in sales? This book is it!!!  It teaches you to ask the right questions, then to decipher the answers to understand each person's motivations, desires, and buying behavior.  You'll learn to sell exactly how your customer buys.  Invaluable skills for anyone who works with people and wants an unconscious edge.